Why would similar styles be placed next to each other in a store?

Placing similar styles next to each other in a store creates a natural visual flow that enhances the shopping experience for customers. This arrangement helps shoppers easily compare different styles and options, allowing them to make more informed decisions. It also reinforces the retailer's branding by presenting a cohesive look that appeals to the customer’s preferences.

When items are grouped by similar styles, it draws attention to the variety available within a particular category, making it easier for customers to visualize how different items coordinate together. This practice can lead to increased sales as customers may be more inclined to purchase multiple items that complement each other.

The other options do not accurately reflect the primary purpose of this merchandising strategy. While reducing displayed items might contribute to a cleaner environment, it isn’t the primary reason for placing similar items together. Similarly, avoiding inventory excess and facilitating product returns do not directly address the visual merchandising benefits that play an important role in customer engagement and satisfaction.