Which of the following is an effective merchandising strategy for footwear retail?

An effective merchandising strategy for footwear retail is to implement clearance sales. This strategy helps to clear out excess inventory, making room for new products and allowing retailers to maintain an appealing shopping environment. Clearance sales attract customers who are looking for bargains and can stimulate foot traffic in stores. They create a sense of urgency among consumers, as they know the items may only be available at those prices for a limited time. Additionally, clearing older stock helps to reduce holding costs and declines in product value, ultimately enhancing sales performance.

The option regarding adverse publicity campaigns is not relevant to effective merchandising; it could harm the brand's image rather than support sales. Reduced return policies may deter customers from making purchases, as customers often need assurance that they can return items if necessary. Limiting advertising is counterproductive in a retail context, as effective advertising increases visibility and awareness, driving foot traffic and online engagement. Hence, a well-executed clearance sale stands out as a strategic approach to enhance sales and manage inventory effectively.