Which of the following is NOT a component of customer engagement zones in store layout?

Staff rest areas are not considered a component of customer engagement zones in store layout because their primary purpose is to provide a space for employees to take breaks, store personal items, or perform tasks related to staff management. These areas are typically restricted to staff members and do not engage customers or encourage interaction with the retail environment.

In contrast, product displays, interactive kiosks, and seating areas are all designed to enhance the shopping experience by actively engaging customers. Product displays showcase merchandise, potentially increasing sales and customer interest. Interactive kiosks can provide information, promotions, or interactive experiences that further involve shoppers. Seating areas offer customers a comfortable space to relax, which can lead to increased dwell time in the store and potentially higher spending. Thus, while customer engagement zones focus on areas that foster interaction and enhance the shopping experience, staff rest areas serve a functional, behind-the-scenes role.