What should markdown sticker prices end with?

Markdown sticker prices should typically end with $.00. This pricing strategy is often utilized in retail to convey a sense of clarity and straightforwardness to customers. By rounding down to the nearest whole dollar, it makes the pricing more understandable and may also create an impression of a more significant discount. Ending prices with $.00 can help in enhancing the perception of value, especially during markdown events where customers are looking for bargains.

Additionally, this strategy can simplify the checkout experience for both consumers and cashiers, as whole dollar amounts can reduce the cognitive load during transactions. Customers often appreciate clear pricing without the additional complexity of cents, especially when they are focusing on savings.

On the other hand, prices ending in cents like $.50 or $.99 can suggest a different pricing strategy typically used for regular priced items, not markdowns. Ending prices with $.25 is less common and may not convey the intended clarity. Transitioning markdowns to whole dollar amounts can help improve the perception of value amongst shoppers.