What must be protected during the packing of an item for shipping?

The item itself must be protected during the packing process for shipping because it is crucial to ensure that the product arrives at its destination in good condition. Proper packing materials, such as bubble wrap, packing peanuts, or sturdy boxes, should be used to safeguard the item from damage caused by shocks, impacts, or environmental factors during transit. Protecting the item not only preserves its quality and functionality but also enhances customer satisfaction and reduces the likelihood of returns or disputes, thereby fostering a positive brand image and maintaining customer loyalty.

While the other elements, like shipping labels and return addresses, play important logistical roles, they do not directly impact the physical condition of the item being shipped.