What is the recommended approach when trying to turn a customer?

The recommended approach when trying to turn a customer is to express gratitude and invite questions. This strategy fosters a positive atmosphere and builds rapport, which is essential for understanding the customer's needs and concerns. By thanking the customer, you acknowledge their presence and value their time, creating an inviting environment conducive to open communication.

Inviting questions encourages the customer to express any hesitations or objections they may have, allowing you to address their specific concerns more effectively. This approach not only enhances customer satisfaction but also positions you as a reliable partner in their purchasing journey, making them more likely to engage and reconsider their stance.

In contrast, being pushy can lead to resentment and discomfort, pushing customers further away rather than encouraging them to engage. Beginning with direct questions may come off as intrusive or aggressive, potentially disengaging the customer before a relationship can be established. Apologizing without understanding the customer's perspective may lead to confusion and can diminish your credibility, as it does not offer a path toward resolution or understanding.