What is the purpose of the Shoes 2U service?

The purpose of the Shoes 2U service is to assist customers in finding their desired shoe sizes and styles. This service plays a crucial role in enhancing the customer experience by providing personalized assistance, ensuring that shoppers can find the right fit and style that meets their needs and preferences. By focusing on customer satisfaction in terms of sizing and selection, Shoes 2U helps to reduce the frustration that can arise during the shopping process, ultimately leading to increased customer loyalty and repeat business.

The other options, while they may contribute to a retailer's overall offerings, do not distinctly capture the primary objective of the Shoes 2U service. For instance, discounts or loyalty points are common promotional strategies but they are not the main focus of the Shoes 2U initiative. Similarly, managing online returns is a logistical function that, while important, does not align with the specific goal of assisting customers in selecting shoes.