What is the floor price for Children's Athletics?

The floor price for Children's Athletics, which is the lowest price at which products in this category can be sold, is set at $15. This price point serves several purposes. It helps ensure that the products are positioned in a way that reflects their quality, particularly given the unique needs of children who require specific features for comfort and safety in athletic footwear. Additionally, a floor price can help maintain brand integrity and prevent market devaluation, allowing retailers to effectively manage inventory and profitability.

In the context of pricing strategies, setting a floor price at $15 ensures that the company can cover costs associated with production and marketing while also meeting consumer expectations. Pricing below this threshold might lead to perceptions of lower value or compromise the product's quality narrative, which is crucial in the competitive children's footwear market.