What is the floor price for Men's Brown items?

Prepare for the Shoe Station General Manager Certification Test. Utilize flashcards and multiple choice questions with explanations to study. Ace your exam!

The floor price for Men's Brown items is set at $20. This figure represents the minimum price at which these items are sold, ensuring that they are not undervalued in the market. Establishing a floor price protects the brand's integrity and encourages perceived value among consumers. This pricing strategy is critical for maintaining profitability and helping buyers associate a certain quality level with Men's Brown items. It also prevents price wars that can occur when items are sold too cheaply. By strategically setting the floor price at $20, the company focuses on sustaining quality and profitability while still remaining competitive in the market.

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