What is a key tactic for driving business at Shoe Station?

Creating urgency to purchase is a vital tactic for driving business at Shoe Station because it motivates customers to make quick decisions. When customers perceive that a product is in limited supply or that a price is only available for a limited time, they are more likely to act quickly rather than delaying their purchase. This approach effectively increases sales by encouraging immediate action and can also enhance customer excitement around limited-time promotions or exclusive offers.

While providing discounts can attract customers, it doesn't necessarily instill a sense of urgency. Similarly, offering free shipping can enhance the overall shopping experience but does not directly push customers to purchase swiftly. Reducing store hours, on the other hand, may create a risk of losing potential sales rather than driving business. Creating urgency best encapsulates the idea of stimulating demand and maximizing sales opportunities in a retail environment like Shoe Station.