What is a key responsibility of a General Manager in merchandise management?

A key responsibility of a General Manager in merchandise management is to ensure the implementation and demonstration of Total Customer Service Standards. Focusing on customer service is vital as it drives sales, enhances customer loyalty, and promotes a positive shopping experience, which ultimately affects the store's reputation and profitability.

In the context of merchandise management, this responsibility involves ensuring that all merchandise is presented in a manner that meets or exceeds customer expectations. This includes proper stocking, addressing customer inquiries, and creating an inviting shopping environment. By prioritizing customer service standards, a General Manager can effectively lead the team in providing excellent service, thereby increasing customer satisfaction and retention.

While other options are important duties in the overall management structure, they do not directly align with the core aspect of merchandise management as closely as the focus on customer service does in the retail context.