What information is required to enter a customer into the Shoe Perks Rewards Program?

Entering a customer into the Shoe Perks Rewards Program requires gathering essential personal information that ensures effective communication and account management. The correct answer involves obtaining the customer's first and last name, phone number, and email address. This information not only allows the program to create a unique account for the customer but also facilitates personalized communication regarding rewards, promotions, and program updates.

Having the customer's name helps to personalize interactions and make them feel valued within the program. The phone number is crucial for account verification and for sending relevant notifications or reminders. Meanwhile, the email address is essential for digital communications, which may include promotional offers, updates on accumulated rewards, or any changes to the program, thereby enhancing overall customer engagement.

Other options, such as purchase history or details like favorite shoe type, while useful for personalized marketing, are not necessary for enrolling a customer into the rewards program. Similarly, information like the customer's address and date of birth, though valuable for demographic purposes, is not required to set up their account initially.