What action should an associate take if a customer insists on a specific shoe that is not available?

When a customer expresses a strong desire for a specific shoe that is currently unavailable, the appropriate action would be to order it through Shoes 2U. This option demonstrates a commitment to customer service by actively seeking to meet the customer's needs and desires. By utilizing the Shoes 2U service, the associate not only shows that they value the customer's interest in the product but also ensures that the customer has access to a wider selection of footwear that may not be in stock at that time.

Ordering the shoe through this service reflects a proactive approach, allowing the associate to build rapport and trust with the customer. It implies that the store is willing to go the extra mile to fulfill requests, which can enhance customer satisfaction and loyalty. This option is preferable compared to simply turning the customer away, which would likely lead to dissatisfaction and a loss of sales opportunity. Similarly, offering a discount on a different shoe may not address the customer's specific interest and could come off as an inadequate solution. Requesting customer feedback may be useful for future improvements but does not directly resolve the immediate need for that particular shoe.