How are Pink Sticker markdowns on items priced below $20 adjusted?

Pink Sticker markdowns on items priced below $20 are adjusted in $2 increments. This approach facilitates clearer pricing and promotes sales by providing customers with a distinct and compelling discount on items at this price point. By creating markdowns in increments of $2, it helps to systematically reduce prices while maintaining a balance that's attractive to consumers, encouraging them to make purchases without drastically undervaluing the merchandise too quickly. This strategy aligns with pricing psychology, where small increments can have a significant impact on consumer behavior without compromising the perceived value of the items.